Ph.D., Economics, University of St. Gallen
Since 1980 his Agency has specialized in «action-triggering communication». Originally, the focus was on conventional direct marketing and personalized mailings. The Agency soon applied this communication technique to consumer goods and fast-moving consumer goods. In 1990 the Agency developed the method of Behavioral Analysis for the purpose of understanding the buying process. Joined INTERDIRECT NETWORK in 1994, the world’s largest network of independent agencies for direct response communications. Focus on cross-media solutions and the Internet since 1995. Lecturer at international symposia and universities. Author. Lecturer on buying process-driven marketing at the University of St-Gallen.